Focus on the new form of functional food: capsules and drops become popular dosage forms of nutritional supplements

Capsule: high content, easy to swallow, suitable for multi-functional scenes.

Capsule is one of the most widely used dosage forms in functional foods and dietary supplements. Compared with ordinary tablets, capsules have the advantages of smoother swallowing, more stable release of contents, masking bad flavor, etc., and are especially suitable for adding functional components such as probiotics, plant extracts and oil nutrients.

In the direction of soft capsules, the contents can contain liquid or semi-solid form, which is suitable for fat-soluble nutrients, fish oil, vitamin E and other ingredients; Hard capsules are more suitable for powder, granules, microencapsulated raw materials, etc., which is convenient for controlling dosage and maintaining activity. Whether it is adult nutrition, sports nutrition, or the health direction of middle-aged and elderly people, capsules can provide mature and stable product form choices.

Drops: accurate and quantitative, friendly to take, and optimal for children and family scenes.

Drops are rapidly emerging in the fields of children's nutrition, family health and precision nutrition in recent years. Compared with traditional oral liquid, syrup or powder, drops have obvious advantages such as accurate dosage, convenient administration, easy adjustment of taste, and suitability for infants and people with dysphagia.

In the nutritional direction of vitamin D, vitamin K, probiotics, DHA, calcium, iron and zinc, the drops can be flexibly quantified by the number of drops to meet the personalized supplementary scenes of different age groups and different nutritional needs. Drops are an attractive dosage form choice for brands who want to create family-friendly and child-friendly products.

Synergy of dosage forms to help the brand land efficiently.

Capsules and drops are not substitutes for each other, but can be complementary to soft candy, pressed candy, powder, sticky rice paper and other dosage forms. Brands can flexibly choose a single dosage form or a combination of multiple dosage forms according to the target population, functional components, usage scenarios and packaging forms to create a more differentiated product matrix.

From R&D adaptation, production stability to packaging delivery, the mature service capability of dosage forms can help brands shorten the development cycle, reduce communication costs and improve the efficiency of product listing.

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The dosage form is the first contact between functional food and brand consumers. Capsules are good at high content and easy to swallow, while drops win with accurate quantification and friendly administration, which together respond to the continuous upgrading demand of convenience, accuracy and experience in the nutritional supplement market.

In the future, with the continuous expansion of functional food segmentation track, capsules and drops are expected to continue to release greater potential in the directions of adult nutrition, children's health, sports nutrition and family health, and become an important support for brand product innovation.